CLIENT
Tapipay
WORK
Web Design
INDUSTY
SaaS
AI
Paytech
Redesign built to remove friction and communicate value instantly.
Tapipay is a payments network that enables organizations to automate up to 80% of their collections.
When they reached out, the company was at a critical moment.
The product already existed, and the opportunity to scale in Mexico was real.
However, the way Tapipay was presenting itself to the market did not reflect the quality of what they had built.
They needed to position Tapipay as a serious, trustworthy solution for potential partnerships.
The website had to start doing part of the sales work before every conversation.
Every week without clear communication meant lost momentum and missed growth.
Branding and the website were not a “nice to have.”
CHALLENGE
Tapipay was stuck across several critical areas:
Their value proposition was not clearly understood.
The website did not clearly explain the problem they solved or why prospects should trust them.
Compared to competitors, their communication felt weak, despite having a solid product.
They lacked a brand identity that conveyed trust, scale, and professionalism.
All of this needed to be solved fast, without long processes or endless iterations.
They had the product but they didn’t have the right asset to sell it or present it properly.
This was deeply frustrating for the business because they knew that they were losing real opportunities and partnerships. The website wasn’t helping qualify or prepare leads before conversations.
What would have happened if they didn’t fix it
If Tapipay hadn’t addressed this:
Growth and partnerships would have continued to slow down.
The pipeline would keep moving more slowly than necessary, with friction at every stage.
The team would spend more and more time explaining the product over and over again.
The brand would fall behind competitors with stronger communication.
There would be significant internal effort, time, and resource investment but very little meaningful progress toward scaling.
Our approach
At that point, Tapipay had two options:
continue risking opportunities and time by moving slowly, or work with a team focused on helping them move forward.
From day one, we focused on one thing: aligning Tapipay’s brand and website with the real level of their product and their business goals.
We redesigned the brand to communicate clarity, trust, and professionalism.
Makes the product’s value easy to understand.
We built a website that explains Tapipay in a simple, straightforward way.
Builds trust before any sales conversation takes place.
We executed everything in very short timelines, with direct communication and minimal friction.
This wasn’t about making something “look nice.”
It was about removing friction and unlocking growth.
Results
After the project, Tapipay achieved:
A clear, easy-to-explain value proposition.
A website that works as a sales asset and a support tool for partnerships.
More focused sales conversations, with far less need to explain the product from scratch.
A brand identity aligned with their growth ambitions.
Greater confidence when presenting themselves to external stakeholders.
Business impact
By deciding to work with us and invest in a complete website redesign, Tapipay was able to:
Go to market with greater confidence.
Reduce friction in sales and partnership conversations.
Stop over-explaining and start moving faster.
For the team, this meant more clarity, time, energy and focus on growth.
Beyond the immediate results, they also achieved major milestones:
Opened their first office in Mexico City.
Expanded their payments network through the acquisition of Arcus.
Scaled their physical payment points to over 50,000+ locations.
